Monday, January 23, 2012

Aspen Dental to Sponsor Ryan Newman's Chevrolet for NASCAR

This dental corporation, Aspen Dental, is going for marketing in a very large way.

Aspen Dental, one of the largest and fastest-growing networks of dental-care providers in the United States, has reached a multiyear agreement with Stewart-Haas Racing, the NASCAR Sprint Cup Series team co-owned by three-time and reigning series champion Tony Stewart.

The company will be the primary sponsor of the No. 39 team with driver Ryan Newman at the July Sprint Cup race at Daytona (Fla.) International Speedway and the September event at New Hampshire Motor Speedway in Loudon. When not serving as primary sponsor, Aspen Dental will be an associate sponsor with placement on the lower-rear quarter panel of the No. 39 Chevrolet Impala and on the upper chest of Newman's uniform. The company also secured rights to utilize Stewart for promotions.

I don't know if seeing a sponsored patch or decal on a NASCAR race car will really spur someone going to the dentist. But, obviously, somebody likes to brand their company in this way.

We have come a long way from when I began practice and the dental society measured the height of the letters of your name on the front dental office window.

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