Monday, November 17, 2008

The American Dental Association Enters the SEO Marketing Biz


Remember when the Yellow Pages where the rage and then 1 800 Dentist?

Now, it is the internet, fellow dentites and getting your practice website noticed, indexed and searched.

The American Dental Association facilitates all of the above with their new service.

Creating an effective Web site is top of mind for many dentists. But can patients find a specific Web site when they search for it online?

There is an entire industry built around creating effective Internet searches and it's called search engine marketing (SEM). The experts at ADA Intelligent Dental Marketing, a company that offers professional marketing approaches for dentists, have the knowledge and experience to help dentists be successful in this area.

Joel Harris, CEO of ADA Intelligent Dental Marketing, has been working to help dentists market their practices for several years.

"Millions of consumers use online search engines every single day," said Mr. Harris. "At ADAidm, we know how critical it is that new and prospective patients can find the dental Web sites they're looking for. In fact, it is one of the most important parts of a successful online marketing campaign, and it can produce amazing results for dental practices."

Search engine marketing is a form of Internet marketing that promotes Web sites by increasing their visibility in search engine result pages. SEM is comprised of two parts: search engine optimization (SEO) and pay-per-click advertising (PPC).

Search engine optimization is the process of improving a Web site's ranking in the organic results of the major search engines, which are Google, Yahoo and MSN. PPC results are those that appear as "sponsored links" on the top and right-hand pages of a Google search. SEO or organic results are those that show up in the center of the search page. Google, Yahoo and MSN show organic results based on what they consider to be relevant and trusted. Most Web searchers click on organic results—over 70 percent of the time, in fact—vs. PPC advertising.

"Optimizing your search results with the major search engines like Google has a long-term impact month after month," said Mr. Harris. "Paid advertisements, on the other hand, can generate some immediate traffic but will be more costly in the long run."
Flap thinks a more economical way is to write a blog in tandem to your dental practice website than paying a marketing company. But, if you don't have the time, then pay a company and have them create the content for you.

This ADA company may be an expedient way to do it - at least it helps defray your annual dues.

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