Monday, January 24, 2011

Dental Marketing By Dressing Your Female Staff in Low-Cut Dresses

From the dental office of Dr. Marie Catherine Klarkowski

I don't know about this in America.
A German dentist is dressing to drill by ordering low-cut dresses for herself and her nurses to distract patients as she works on their teeth.

Dr. Marie Catherine Klarkowski whose practice is in Munich in southern Germany said that she came up with the idea after watching the way male visitors to the local Oktoberfest enjoyed looking at the traditional low-cut Dirndl dresses.

So she ordered for herself and her 10 staff similar frilled blouses in the same style with low cut cleavages and tight bodices that work like a push-up bra.

Dr Klarkowski, 41, said: "The most important thing for us is to take away the patients' fear. The sight of cleavages gets patients narcotised and distracted from the pain rather quickly."

She added: "Some patients' mouths are already wide open on entering the practice - and that is just what a dentist wants."
Well, I will open up my mouth when my dentist or hygienist asks me and this kind of distraction is well distracting. Then, there is the issue of appropriate attire for infection control - like in blood/saliva splatter on the skin. I guess the dentist and staff could wear fluid resistant gowns during patient treatment but then there would be no distraction.

Yeah, for many reasons, not withstanding what the women patients might think about your attitudes towards women, it just doesn't work for me.

A video of the office (in German) is here.

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